I’ve been doing Noom for four weeks now. I continue to really like it. The truth is, I generally eat too much. On a given day, I eat more calories than my body actually needs. And on the weekends, I eat way more than my body needs. These extra calories are being stored as belly fat, which research links to premature death. Why do I eat more than I need? Noom says building a personal food choice map will help me understand myself better.

What determines WHAT I eat?

The choices are cost, convenience, health, pleasure, visual appeal, time, other people, etc.

Here is my priority order:

1. Convenience